New Scientist:

Microsoft news site to customise content
18:40 18 November 03
NewScientist.com news service

"A news-gathering web site that tailors the stories selected to individual users is being tested by Microsoft. Once MSN Newsbot is fully functional, Microsoft says the site will personalise results within 10 minutes of a user starting to browse.
If successful, the site is likely to be a direct rival to the highly popular Google News, which clusters information from over 4000 news sources according to topics but does not customise results."
- posted by Yik Sheng @ 8:38 AM