Visual Communication (TM 920):What Is Visual Communication?: "What Is Visual Communication?
Visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. The critical part is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.
The practical part of visual communication has three areas of focus:
Using a pictures, icons, and symbols to express ideas
Applying principles of graphic design and usability to prepare screens and pages so readers can quickly find information of interest, and comprehend the most information from them
Producing online and printed content so that it matches the design plans.
Visual communication becomes increasingly important as the computers, television, and film become the primary media of communication. Each of these is primarily a visual medium, in which messages are communicated through pictures. Words support the communication of those images.
The growing recognition of the visual component in communication, first explored by advertising but now used in all branches of communication, has led to a shift in professional corporate communication from only writing to information design, which explores how content selection, writing and visual communication integrate into a coherent whole."
- posted by Yik Sheng @ 10:06 PM